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2.2. Small Money, big impact? – Digital Tipping

Episodencover Staffel 2 Folge 2

Tips are often treated as casually as they are given. What exactly constitutes a tip can’t even be clearly defined in legal terms, but rather resembles a kind of “moral agreement,” as historian Winfried Speitkamp puts it. In his small volume Der Rest ist für Sie! (“Keep the Change!”), he has produced one of the very few German academic publications on the history of tipping. Yet tipping is far from a trivial matter: 10 percent on every tip-worthy transaction – at a restaurant or in a taxi, at least in Germany; in the U.S., it’s well known that the standard is about double that, roughly 20 percent. From an economic perspective, this adds up to astonishing sums – more than 2 billion euros per year in German restaurants alone – which, however, are barely regulated in Germany and, above all, don’t have to be taxed.

In the digital context, the nature of these casual, almost hidden micro-payments has shifted. Will digital technologies accelerate tipping – or its decline? That’s the question we explore in the second episode of our series on microtransactions.

Season Small Money – Episode 2 | 28. Februar 2025

Guests

Sascha Hoffmann is a professor of business administration and online management. One of his research focuses is on digital product management. In 2021, he published an empirical study revealing the connection between small gifts in restaurants and larger reciprocal gestures – namely, tips.

Katrin Lindow-Schröder ist Referentin für Fundraising bei der Evangelischen Kirche in Hessen und Nassau. Sie hat dabei mitgewirkt, digitale Bezahloptionen in der Landeskirchengemeinde einzuführen.

Further Information

The article referenced in the podcast about Uber’s “no-tip policy” can be read here. The studies by the two marketing researchers Hansen and Warren are available to read here, as is the study from Jägermeister Mast. The “Swiss discussion” about tipping can be followed in more depth in this NZZ article.

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2.3. Small Money, big Impact? – Microtransactions in Gaming

Episodencover Staffel 2 Episode 3

Already in the 1970s, the success of microtransactions in gaming began with the so-called arcade video games: In public arcades, games like Donkey Kong or Pac-Man could be started by inserting a coin into a machine. Today, so-called free-to-play games – which dominate the market – are initially offered at no cost and financed through microtransactions that allow players to purchase progress, items, or characters within the game.

Parts of the gaming industry have developed particularly sophisticated strategies: Through very small payments – individually negligible – the threshold for making a transaction is reduced to a minimum. And once someone makes a purchase, they are likely to do so again –such is the intelligence (or manipulation) of data-driven algorithms in their search for the small pool of high-spending players. These are often minors and gradually fall deeper into dependence on the game. In industry jargon, they are referred to as whales, whom game developers aim to “catch.”

Moreover, microtransactions have also changed game design itself: if the goal is no longer to promote the game as a product worth buying, but rather to continuously monetize it from within, then the game will be designed in a way that frequently makes transactions seem necessary. A mechanism of manipulation?

Season Small Money – Episode 3 (German only) | 02. Mai 2025

Guests

Lies van Roessel is a media studies scholar at the University of Halle, specializing in game studies and media industry studies. In her doctoral dissertation, she examined the development processes and norms of developers of free-to-play games.

Jörg Luibl worked for 21 years as editor-in-chief of the gaming magazine 4Players. He is now engaged with his own gaming magazine and podcast, Spielvertiefung.

Burak Tergek, a lawyer, works for the Consumer Advice Center in North Rhine-Westphalia (Verbraucherzentrale NRW), where he provides consultation, among other things, in cases of complaints related to gaming.

Further Information

The most recent publications by game, the association of the German games industry, can be found here. Critical reporting on the topic can also be read and watched from outlets such as Der Standard, Vice, or Jan Böhmermann’s ZDF Magazin Royale. The article by the technology blog Every on the topic of “whales” can be found here.

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2.4. Small money, big impact? – In the Maze of Digital Payment Providers

Episodencover "Digitalgelddickkicht - 2.4. Im Wirrwarr digitaler Bezahldienste"

In the previous episodes, we explored a range of examples showing how small digital payments play a central role in very different ways. We saw that microtransactions in some areas barely suffice to keep up with the business models of the pre-digital era — for instance, in journalism. At the same time, they are opening up entirely new and lucrative markets elsewhere — as in gaming. And what about us? We often enjoy the convenience and simplicity of digital payments, yet we easily lose track and control — especially when paying quickly online.

In this fourth and final episode of our series on small money, we want to take a more fundamental look: Who profits from small digital payments? Why can I now pay even tiny amounts at the bakery by card without any extra fees? What are the things that digital money — when it comes to small sums — still cannot do as well as cash? How does digital payment reinforce dynamics of social inequality? And what does that mean for our society?

Digitalgelddickicht Season Small Money – Episode 4 (German only) | 23 June 2025

Guests

Sebastian Omlor is Professor of Civil Law, Commercial and Business Law, Banking Law, and Comparative Law at Philipps University Marburg, and Founding Director of the Marburg Institute for the Law of Digitalization.

Christian Engel works as a Senior Payments Consultant at msg for banking, a major German IT consulting company.

Barbara Brandl is Professor of Sociology with a focus on Organization and Economy at Goethe University Frankfurt. She is also a member of the ZEVEDI project group on Tokenization and Financial Markets.

Further Information


Background information on the PIX payment system can be found here, and more about the microtransaction service provider — Satoshipay — is available here.

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2.2. Small money, big impact? – Digital Tipping

Episodencover Staffel 2 Folge 2

Tipping is often treated as casually as it is paid. What exactly tipping is cannot even be defined by a precise legal term, but is more akin to a “moral agreement”, as historian Winfried Speitkamp describes it, whose small volume Der Rest ist für Sie! is one of the very few German academic publications on the history of tipping. However, tipping is anything but a trivial matter: 10 percent on every “tipable” transaction, in a restaurant or in a cab, at least in Germany; in the USA, as is well known, it is even twice as common, around 20 percent. In economic terms, this adds up to astonishing sums – more than 2 billion euros per year in German restaurants alone – which are hardly regulated in Germany and, above all, do not have to be taxed.

In the digital context, the nature of the incidental, almost hidden micropayment has shifted. Will digital technologies give momentum to tipping or its decline? We explore this question in the second episode of our series on micropayments.

Digitalgelddickicht Season Small Money – Episode 2 (German only) | 28. Februar 2025

Guests

Sascha Hoffmann is Professor of Business Administration and Online Management at Hochschule Fresenius. One of his research focuses on digital product management. In 2021, he published an empirical study in which he reveals the correlation between smaller gifts in restaurants and larger counter-gifts (i.e. tipping).

Katrin Lindow-Schröder is a fundraising officer at the Protestant Church in Hesse and Nassau. She has helped to introduce digital payment options in the regional church community.

Further Information


The article on Uber’s “no-tip policy” quoted in the podcast can be read here. The studies by the two marketing researchers Hansen/Warren can be read here, as can the study by Jägermeister Mast. The “Swiss discussion” about tipping can be read in more detail in this NZZ article.

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2.1. Small money, big impact? – Micropayments in journalism

Cover Digitalgelddickicht Staffel 2 Folge 1

Journalism has changed fundamentally with digitalization. In part in its content, in its formats, and also and perhaps especially in its infrastructure and the way in which it is financed. Traditional subscription models of daily or weekly newspapers, for example, have fallen behind, and the secure pillar of income from advertising has also crumbled. Although digital equivalents have emerged, they are far from being able to fully replace the old ones. Completely different business models are needed – and these have developed and continue to develop.

In this episode, we will ask: What role do small digital participation models play in journalism? Do small payments, does the idea of a “mini-payment” help to finance it into a new phase of serious journalistic work? Or are the effects of digitalization leading traditional and even less traditional media into precariousness, and are the payment models based on small payments changing them for the worse, towards pure entertainment? And what does “micropayment” actually mean in journalism – one-off payments, subscriptions or individual purchases?

Season Small Money – Episode 2 | February 28, 2025

Guests

Ann-Kathrin Liedtke is head of online payment strategies and memberships at taz, where she has worked since 2016. Before that, she was responsible for the taz blogs and program editor at taz lab.


Sebastian Esser is Managing Director of the Steady platform. He has also been co-chairman of the cooperative and editor of the magazine Krautreporter since 2014.

André Peschke co-founded “The Pod” with Jochen Gebauer, one of the most successful gaming podcasts in Germany, after being video editor-in-chief at Gamestar.

Further Information:

The Colombia Journalism Review article quoted in the podcast can be read here. A more in-depth interview with media researcher Christian-Mathias Wellbrock can be found here.

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2.1. Small money, big impact? – Micropayments in journalism

Cover Digitalgelddickicht Staffel 2 Folge 1

Journalism has changed fundamentally with digitalization. In part in its content, in its formats, and also and perhaps especially in its infrastructure and the way in which it is financed. Traditional subscription models of daily or weekly newspapers, for example, have fallen behind, and the secure pillar of income from advertising has also crumbled. Although digital equivalents have emerged, they are far from being able to fully replace the old ones. Completely different business models are needed – and these have developed and continue to develop.

In this episode, we will ask: What role do small digital participation models play in journalism? Do small payments, does the idea of a “mini-payment” help to finance it into a new phase of serious journalistic work? Or are the effects of digitalization leading traditional and even less traditional media into precariousness, and are the payment models based on small payments changing them for the worse, towards pure entertainment? And what does “micropayment” actually mean in journalism – one-off payments, subscriptions or individual purchases?

Season Small Money – Episode 2 | February 28, 2025

Guests

Ann-Kathrin Liedtke is head of online payment strategies and memberships at taz, where she has worked since 2016. Before that, she was responsible for the taz blogs and program editor at taz lab.


Sebastian Esser is Managing Director of the Steady platform. He has also been co-chairman of the cooperative and editor of the magazine Krautreporter since 2014.

André Peschke co-founded “The Pod” with Jochen Gebauer, one of the most successful gaming podcasts in Germany, after being video editor-in-chief at Gamestar.

Further Information:

The Colombia Journalism Review article quoted in the podcast can be read here. A more in-depth interview with media researcher Christian-Mathias Wellbrock can be found here.

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