Dynamic Digital Strategies for the European Broadcaster ARTE

The ARTE television channel is a project that aims to promote understanding and cultural exchange between the countries of Europe. The channel, and in particular its media library, is renowned for its carefully curated programme of art, entertainment, information and education. Not only the so-called linear television, i.e. the classic programme broadcast according to a fixed schedule, but also the presentation of content in the digital world is carefully put together by experts to meet the needs of a European audience. ARTE has fans who specifically seek out and appreciate its carefully prepared programming, but just like all public broadcasters, the Franco-German channel faces challenges: the highly dynamic nature of digitality requires clever strategies and a willingness to take different paths to reach target audiences. Technological innovations offer great opportunities – as long as they can be used in line with the public mandate and the broadcaster’s own self-image.

Kemal Görgülü is Chief Technology Officer at the ARTE GEIE headquarters in Strasbourg, where he is responsible for the development and implementation of digital strategies, in particular the use of artificial intelligence. In this episode of Digitalgespräch, the expert in technological innovation in the field of editorial work describes the strategies ARTE is pursuing, the considerations and values that are decisive in this regard, and what it means that the broadcaster arte sees itself as an explicitly European ‘content boutique’. It shows where there is great potential for the use of AI systems – both visible to the audience and behind the scenes – and where they are already being used as a matter of course. Together with hosts Marlene Görger and Petra Gehring, Görgülü discusses how public broadcasters can respond to new media habits in the interest of the general public, which cooperation partners are available for this task, where the limits lie in terms of what individual broadcasters and media organisations can achieve – and where decision-makers and politicians should also rethink in the face of digital realities.

Further informationen:

Link to the ARTE website: https://www.arte.tv/en/

Link to the Beyond Platforms Initiative website: https://beyond-platforms.org/