Digitisation of Corporate Communications (DigUKom)

Duration: November 2022 until April 2024

While corporate governance research has so far been based on the premise that high transaction costs and collective action problems slow down communication between free-float shareholders and the management of listed stock corporations, digitalisation is enabling a paradigm shift towards fast, adaptive and widely available communication media. The project group’s work focused on examining the effects of this radical change; in addition to shareholders and corporate bodies, the focus was particularly on financial intermediaries. The phenomenon of so-called finfluencers was examined from the perspective of capital market law, which highlighted frictions with regard to press and media law. In addition to the dangers of social media, their potential to increase efficiency was also considered, which, however, depends in particular on the so-called financial literacy of small investors. The implications of the increase in company-related communication activities of various stakeholder groups in social media were also highlighted. In the context of an empirical study, dynamics of digital corporate communication were analysed by means of a temporal comparison of ad hoc reports and the associated tweets. This hybrid communication, which can hardly be assigned to one of the classic categories (be it journalism or consultancy), but may be considered typical of digital public spheres, finally gave rise to a philosophical reflection on the methods currently used to research digital public spheres.

Principal Investigators

Prof. Dr. Oliver Hinz, Goethe-Universität Frankfurt a. M. | spokesperson | more information
Prof. Dr. Florian Möslein, Dipl.-Kfm., LL.M. (London), Philipps-Universität Marburg | deputy | more information

Prof. Dr. Lucie Flek, Philipps-Universität Marburg | more information
Prof. Dr. Katja Langenbucher, Goethe-Universität Frankfurt a. M. | more information
Prof. Dr. Sophie Loidolt, Technische Universität Darmstadt | more information

Previous Events

Digital corporate communication between Europe and the public

Interdisciplinary Workshop, 4 March 2024 | more about this event

Influencer zwischen Medienrecht und Kommunikationswissenschaft

Interdisciplinary Workshop, 1 December 2023 | more about this event

Digitisation of Corporate Communications – State of Research and Interdisciplinary Perspectives

Interdisciplinary Conference, 6 October 2023 | more about this event

Workshop DigUKom: Methodenreflexion

Internal Workshop, 9 February 2023 | more about this event

Workshop Austausch zwischen Forschung und Praxis aus dem Bereich „Digitale Kommunikation“

Internal Workshop, 26. Januar 2023 | more on this event

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